Simple Steps to Defeating SPAM

GMail SPAM filter is fighting a losing battle. I am doing some ANTI-SPAM testing. For the past 4 months I have been very public with my Gmail email address, signing up for newsletters, using it on forms, and sharing it publicly on forums, blogs, and discussion boards. I expected to get SPAMMED to death, that's exactly what's beginning to happen. Everyday, I receive about 20 junk emails. I know that is small, but for someone who is use to never seeing SPAM in their inbox, it's a quite bit.

I did this sort of testing, once before with Yahoo! Mail, and I took the time to get rid of all my SPAM (from coming into the inbox). I'll share my secret.

1. First, you should have 3 email addresses; (@.hotmail, @.yahoo, @.gmail). These 3 email addresses should represent your public (personal) email address, your business email address, and your spam catcher). Remember the less you publicly use your email address, the less SPAM you'll have.

2. If you wish to use your public or business email address, each site you travel to, (which you plan or must share your email address) you should check the site Privacy Policy. You don't have to study the policy, but finger through it and see what their policy is about sharing your information. If the policy doesn't have this clause or the site doesn't have a Privacy Policy (visibly linked) then be skeptical and assume this site plans to share your information. Many sites claim to be legit and have a privacy policy in place, but through the backdoor they sell your information, so never put all trust into the privacy policy, just make good judgment. The best thing about managing your SPAM is that you can speculate how someone got your email address, because your amount of SPAM is down to a minimum and you are securely managing your email address. Any place you need to enter your email address and you feel skeptical about using your public or business email address then you should enter your spam catcher email.

3. Your public (personal) email address should be used for public trusted sources, such as: on forums, discussion boards which you frequent. You should use this address only on sites which you trust and visit on a day-to-day or occasional basis. Your public email address should be used for sign-up forms (only sites you want information from). Your public email address should also be used to subscribe to newsletters which you initiate. Your public (personal) email address should be your most commonly used email address for basic day-to-day communication. This is the email address you should share with family, friends, and co-workers.

4. Your business email address should be used for business contacts. In fact, your business email should NOT be a free email address, it should be an email address with your company, your website, or your business name (example: @.yourcompanyname.com). If you don't have a company, business, or website then use a free email address and make this your email address for professional purposes, such as putting this email on your resume, etc. This should be for extremely trusted sources. You should only share your business email address with individuals you connect with one-on-one on a professional or business level. Example: You shouldn't share this email address with the customer service staff of a company, but you should share this email address with the CEO of the company. This is your exclusive email address. In some instances you may share your business email address with the customer service staff, but the source should be trusted and you should make good judgment. Example: If the company plans to send you sensitive information via email, like money market account information. Your business email can be used for signing up at sites which you will use your credit card and is a highly respectable and honest site, world renown. This email should only be used with those whom you trust with your information and trust will not share or send you advertisements. You should only use this email address to get company related information or information which directly affects you or your business on a consumer or business level. You should NEVER publish your business email address on any website, forum, discussion board, or any other publicly available media.

5. Your spam catcher email address is the email address you should use at any time you feel skeptical, when you don't trust a site, or when a site doesn’t provide you information that you wish to receive. Many sites have products, programs, or services which you want, but to register or to move forward you must enter an email address (and most of the time the email address must be valid and confirmed), therefore you should have a spam catcher email address, for non-trusted sources. Using your spam catcher email address you could easily register at any site while using a valid email address, which you can log into and confirm the authenticity of the email addresses.

6. Use the 'Report Spam' feature of your email client. Most online and now even software (local install) email clients have a 'Report Spam' feature which blocks the delivery of future mail from the sender. It is important to make good use of this feature, because it will help keep your inbox free of unwanted mail. The only email addresses you are worried about receiving spam from is your personal email address and business email address, the spam catcher email address should not be an account you log into daily, you should only log into your spam catcher email address to confirm an email. At this point you shouldn't receive any spam into your business email address account, if you followed the steps above, but if you do then make sure you use the 'Report Spam' feature so you can block future delivery. Use the 'Report Spam' feature immediately when you receive spam so there is no delay and to be sure you don't miss a spam message. In your personal email address account you will probably receive spam messages or unwanted mail, if you do then make sure you use the 'Report Spam' feature each time you receive a piece of unwanted mail, within a few months and good email address management (following the steps above) you should never or rarely see any spam coming into your inbox.

If you receive any mail into your inbox, then make sure you use the "Report Spam" feature within the email client. This should soon eliminate any mail you do not wish to have. Following the steps above is imperative to getting a good clean inbox. Managing your email address is ultimately your responsibility and you should know who you share your information with. Most people use only one email address for all their communication, this technique is not the best option. You should use at least 3 email addresses adhering to the steps above. You can simply log into one account, your personal email address or your business email address and just have the email from the other forwarded to the account you log into most. You can also send email from the account under either your personal or business email address. Setting up forwarders and multiple sender accounts is not a hard task in the 3 major online email clients. For some additional steps may need to be taken, like with Yahoo! you must have a paid account to forward your email, but from Gmail you can automatically forward your email where you like for FREE. So, if you forward your Gmail email to your Yahoo! account and setup multiple accounts within your Yahoo! Account then you are in good shape. Use the Hotmail account as your spam catcher. This is just a thought, but you can set it up any way you like, its your preference. Currently, I have a paid Yahoo! account and I use my Yahoo! account as my business email address. I use my Gmail account as my personal email, and I use my Hotmail account as my spam catcher. My Yahoo! mail is forwarded directly to my Gmail account, and I have a sender account setup in my Gmail account, which will send mail as my Yahoo! email address. I use Gmail Notify and know instantly whenever I receive new mail from either my public (personal) or business email address. I rarely log into my Hotmail account, only to confirm an email or just to login so my account doesn’t close. This proactive approach has kept my inbox clean for years and now I’m sure it will help you with your fight against SPAM!

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Fighting Spam!

It's been nearly a decade since spammers and their enemies begun evolving competitively. As with the classic cheetah/gazelle model originally formulated by Darwin, each time one group becomes a little faster or more agile, its adversaries develop traits for outwitting and outrunning it.

In addition to wasting people's time with unwanted e-mail, spam also eats up a lot of network bandwidth. Consequently, there are many organizations, as well as individuals, who have taken it upon themselves to fight spam with a variety of techniques. But because the Internet is public, there is really little that can be done to prevent spam, just as it is impossible to prevent junk mail.

Nobody wants it or ever asks for it. No one ever eats it; it is the first item to be pushed to the side when eating the entree. Sometimes it is actually tasty, like 1% of junk mail that is really useful to some people.

The number of unsolicted commercial electronic messages received by the average American in 2001 was 571, according to Jupiter Media Metrix. By 2006, Jupiter says, that number will increase to 1,400, with more than 206 billion spam messages going out over the course of the year. While these numbers are notoriously difficult to calculate, every survey and ISP record points to dramatic increases in spam, sometimes as much as 300 percent year over year. One reliable indicator of the problem's magnitude is the size of the anti-spam effort. The range of tools available to ISPs, enterprises and consumers in the fight against spam grew considerably during the Web bubble. Simultaneously, heavyweight Web marketers and interactive ad players have been scrambling to distinguish their services from the bad guys, as well as to counteract growing calls for government controls on digital marketing.

In one of the biggest such moves, the Direct Marketing Association (DMA), through its subsidiary, the Association of Interactive Marketing (AIM), has released online commercial solicitation guidelines in an effort to promote high ethical standards among marketers. The rules require that members let e-mail recipients know how they can refuse future mailings and allow consumers to prevent the sale or rental of their addresses

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Problems With Spam? Learn How To Treat It

The first step in your antispam campaign may well be to understand spam and how it works.

Spam is usually defined as unsolicited e-mail that is delivered in bulk. It has become so prevalent because it's cheap, reaches the greatest number of folks in the least amount of time, and because it's unregulated. In the U.S. alone more than 50 million citizens are online, with their own Internet accounts.

For spammers this is an ideal situation. Even were it not to work, there's virtually no punishment other than subsequent inability to spam until a way is found around it. And ways are constantly found around just about everything we do in our antispam campaign. That's not to say you shouldn't try though.

Here are some of the things you can do:

First, don't respond - not even to say, "Hey you not nice person, get off my computer." First, it's a waste of time. As soon as the first batch of spam has been sent that spammer may very well have deleted that email address. It'll just bounce back. The second is that you're not talking to a live person anyway. And any response, no matter how negative, is noted by their system as a response. What this means to the spamming system is, "Hey this guy is interested. He answered our message. Let's send him the second message." If you have a provider that lets you note spam then do so. Block it if you want but that seldom really works. It's worth a shot, though, unless you're limited to the number of blocks you can place at which point you'll be forced to pick and choose.

If your provider allows spammers to get through what is going to happen eventually is that other sites will begin to block your provider if they do in fact police spam. Then you'll have trouble sending and receiving e-mail. That's when you step in and tell your provider that they start blocking spam or you're gone. There's nothing like an irate customer threatening cancellation to spur them into action. If they should not respond by blocking spam, then do follow through and change providers.

The primary principle for preventing spam is to avoid mailing to a list. We're all tempted to organize our emails into lists - business clients, friends, and so forth. Then we mail them all the same message. Saves time and effort. The problem here is not that you sent out one message but you didn't use the software necessary to hide each person's email from the others.

Not only does this set you up for spam but it's also just plain rude. It's like telling all those folks what your sister-in-law's address and phone number is without first asking her if it's okay to tell the buddy of your best friend's high school teacher where she lives. No, it's not. But where spam is concerned what happens is that a few of those folks are undoubtedly going to add everyone whose address they see to their own list, and send it on and on and on ad infinitum. It snowballs, and sooner or later there's a spammer who receives your name and your e-mail address. Digging in to spam and filtering service may be good as way out.Try it.

Don't sign up with a site that offers you an antispam service. "Sign up with us, they say, and we'll add you to an antispam list." Wrong! They're spammers and you're now on their list.

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